Mountain of Dreams



Sponsor : Committee for the Joint Pavilion Produced by the Chunichi Shimbun
(Japanese language only)

The 20th century mainly progressed as a human-centered quest for ever-greater efficiency of living. As a result, the Earth's natural environment has been severely damaged. The most important mission for humanity in the 21st century is to solve this problem and restore the Earth to its splendor. This issue must be addressed on a global scale.
Based on this ideal, the joint pavilion will feature a theme zone (with a joint exhibition by four companies) and original zones (with separate exhibitions by three companies), both of which will tangibly present “The Power of the 21st Century.” The exhibits will aim to realize the “3 Es”-an exciting entertainment experience.

In the theme zone, Mamoru Oshii, a world-renowned director of animated and live-action films, will create a multifaceted performance that will make use of such elements as images on the world's largest floor screen to produce a three-dimensional performance, making this the first experiential space in the history of World Expositions. The aim is have visitors think anew about the recovery of the Earth while experiencing the wonder of nature and the environment.

In the original zones, three companies will each use their original, cutting-edge technology to reveal the splendor of nature, science and technology, the joy of craftsmanship, and the importance of human interaction.

Exhibiting companies

Brother Industries, NGK Insulators, Sekisui House, Shachihata Inc. (in alphabetical order)
Chubu-Nippon Broadcasting Co., Tokai Television Broadcasting Co., Chunichi Shimbun
(Sekisui House is based in Osaka, while the others are based in Nagoya.)

Themes and contents of exhibitions

Common theme
The Power of the 21st Century

Exhibit location and area
Nagakute Area (Nagakute Town, Aichi Prefecture) Corporate Pavilion Zone 2 (East side of the North Gate)
Site area is 3,000 m2. Building floor space is 2,000 m2.

Divided into a theme zone and three original zones, this single pavilion has a number of halls for visitors to enjoy. Plans call for the use of a plaza in the middle of the space to hold events.

Project cost
Approximately ¥2.5 billion

The facility will be barrier-free, and the materials used and the building itself will be based on consideration for the environment, including the 3 Rs.


Theme zone

Comprised of Sekisui House, Chubu-Nippon Broadcasting Co., Tokai Television Broadcasting Co., and the Chunichi Shimbun

Title: Open Your Mind (tentative)
Exhibit area: 800m2

Mamoru Oshii (born in 1951), a world-renowned director of animated and live-action films and a member of the Board of Judges of the Japan Digital Animation Festival, which is held in Nagoya every two years, will create a multifaceted performance.

The First Experiential Video Space in World Exposition History
Through the use of one of the world's largest floor video screens (roughly 600 m2), visitors will be able to stand on the floor and walk through an experiential video space. Video images will be presented on the walls and overhead as well, so visitors will enjoy being able to freely alter their visual perspective, and the combination of audio will make this a moving experience for the human senses. Each of the 185 days of the Expo will see a different program combining hundreds of scenes of nature and living creatures, the first such undertaking in the history of World Expositions.


Original zones

Shachihata Inc.

Title: Make Your Mark
Exhibition area:250m2
Display method:A workshop conveying the message through person-to-person communication
Overview:An entertainment-workshop space where people can experience coming into contact with others through the craftsmanship of Shachihata

NGK Insulators

Title: Water Planet
Exhibition area:300m2
Display method:A theater combining three-dimensional video with live performances
Overview:Under the theme of “water,” sparking the curiosity of children toward nature and science

Brother Industries

Title: Output Fantasy
Exhibition area:350m2
Display method:A participatory and experiential island display that will boost imaginative powers
Overview:A fun output machine and lively performers will create a space full of dreams.

Construction concept
1. To create a sense of unity, the four zones (one theme zone and three original zones) will be housed under a single mountain-shaped roof.
2. The mountain roof will evoke images of Mt. Fuji.
3. The height of the pavilion, including the mountain roof, will be over 40 m, making this a landmark within the Expo grounds.
4. The front of each of the four zones will face a plaza, where entertainment will be held, further enhancing the atmosphere.
5. The facility will be barrier-free, and the materials used and the building itself will be based on consideration for the environment, including the 3 Rs.

Ideas behind exterior design
1. The design uses the image of Mt. Fuji, which is representative of Japan, in order to appeal to the world.
2. The design will evoke the image of “Red Fuji,” a woodblock print by Edo period (1603-1868) artist Katsushika Hokusai from his book Thirty-six Views of Mt. Fuji. The idea is to give the first World Exposition of the 21st century the unique atmosphere of a traditional woodblock print.
3. Edo era Japan was close to ideal from the standpoint of a recycling society in harmony with nature. The hope is that this design will enable people to feel the importance of tackling environmental problems.

Sekisui House/Takenaka Corp. Joint Design Team


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