Symbol Mark and Logo

Symbol Mark

The meaning of EXPO 2005 is conveyed by the symbol mark. The symbol mark is a call for attention, care, thought, and consideration. EXPO 2005 is an event with a purpose, and that purpose is embodied in this mark.

In addition to its symbolic meaning, the mark also speaks to people, saying things like, “How do we create a new Earth?” “Look carefully!” and “There’s a problem!” The mark is used in combination with the abbreviated name logo of the 2005 World Exposition, Aichi, Japan.